Lawn care business tends to slow down in the cooler months of the year, but that doesn’t mean you can’t keep yourself busy. Winter months provide a golden opportunity to devote a little extra time to marketing. It’s also a good time to take care of any tasks that got pushed to the side during busier months of the year, such as non-urgent equipment maintenance.
Update Your Website
A good website is essential for a successful business in today’s world. The internet is the first place most people (about 74 percent) look when searching for lawn care today. And even if they do see other forms of advertisement, potential customers often Google your business before deciding to hire you or not. If they can’t find you online or your website is outdated and hard to navigate, there’s a good chance they’ll look elsewhere.
Whether you’re building a new website or updating an old one, make sure that it’s search engine optimized and easy to navigate. Now’s also a good time to start adding spring related content to the website. Build a page that talks about your different services, or write blog posts related to topics your customers will be searching for this time of year.
Optimize Social Media Pages
Social media pages and a website work hand-in-hand to help market your lawn care business. Maintaining an active social media page shows customers that you have a community presence. It also introduces them to your brand personality, the quality of your work, and most importantly the reviews other customers give your business.
It’s a good idea to have a presence on LinkedIn and Facebook at the very least. Residential customers tend to look at Facebook profiles, while commercial clients will be more concerned about your professional appearance on LinkedIn. These two profiles can help you connect with a variety of clients. Don’t forget to share any blog posts written for your website on these platforms as well.
Advertise Spring Services
The earlier you start marketing your spring lawn care services the better. Make sure that both potential clients and existing customers know what services you’re offering to help them get their lawns ready for spring. For a highly effective sales ad, include these four elements:
- Intent – state what service you’re selling, such as spring fertilization and lawn mowing.
- Offer – provide an appealing incentive, such as 10% off.
- Relate – relate to a customer’s need, such as their desire for a healthy lawn.
- Urgency – stress the importance of taking action now, such as “call before our schedule fills up.”
Update Ads and Offerings
If you’re thinking about expanding the services you offer, make sure you take the time now to update all your marketing materials to reflect the changes. Also, contact your existing customers to let them know what’s going on. You’ll want to include these new services in ads you run for spring as well.
Winter’s also a good time to update the advertising on your work vehicles. Branded trucks act like billboards that advertise your business wherever you drive. Stickers, magnets, and wraps help you stand out from the competition. And if you do want to invest in a full body truck wrap, it’s a good idea to have that done during a time of the year when you won’t need the truck for a couple days.
Catch Up On Maintenance
Winter is a great time to catch-up on any maintenance tasks that you didn’t have time for during the busier months of the year. It also gives you an opportunity to prep your equipment so it’s ready to go as soon as the weather turns warm. Now’s the time to sharpen mower blades, clean or replace spark plugs and filters, and make sure all your equipment is working well before the spring rush.
If you need any parts or assistance with maintenance, come see us at Richardson Saw. We have an extensive parts inventory and we also service every brand that we sell. And if you’re looking to expand your fleet, we have a wide selection of lawn mowers, trimmers, and other commercial equipment from top brands.
